Born in 1995, Daniel Sachon is a British image maker and creative director working between London and Los Angeles.
Daniel’s multi disciplinary approach to his practice celebrates how a narrative is created art historically; the beauty and allure of fashion, and the psychological formation of advertising campaigns designed to subliminally inform our lives.
In the construction of his compositions, a considered approach and understanding of mis-en-scene allows Daniel to unlock our collective cultural consciousness. Referencing the aestheticized eras of the late 20th century, Daniel deconstructs fundamental elements of the image making process to engineer work that evokes a sense of timelessness and engages the familiarity of ‘golden age’ nostalgia.
Daniels interplay with these visual indicators points to the journey photography has taken to arrive at this point today; Photography as a medium, the image maker as the director, its role in the synergetic relationship of art and commerce, and how this has affected and continues to affect our fluid cultural consciousness.
In 2015 Daniel presented his first solo exhibition ‘Disruptive Innovation’ at the Londonewcastle project space in London. The body of work was an accumulation of images that explored his first 5 years as a photographer with pieces from the collection now at home in private collections across Europe.
Alongside his image making endeavours, Daniel has worked as a creative consultant on a variety of projects and has a background including art advisory, curation and consulting.
2020 saw Daniel graduate from Central St Martins where he received a BA (Hons) in Culture, Criticism and Curation.
Press and Publications Include: i-D, LOVE, Playboy, Schön, High Snobiety, The British Journal of Photography, Wall Street International, Daily Mail
Clients Include: Mimi Wade, Yohji Yamamoto Eyewear, Fabrizio Viti, 18.01 London, Zandra Rhodes, Roberta Einer
Exhibitions and Galleries include: Exposure, Imitate Modern 2014, Disruptive Innovation (Solo Show), Londonewcastle Project Space 2015, The London Art Fair 2016, Very Art Space (Paris), Beautiful Crime Gallery (London)
Selected works are available as limited edition prints. Black and white works are available as Digital Silver Gelatin Resin Coated Prints, and Colour works are available as Lambda Chromogenic Prints. All editions are museum quality archival prints and come signed, numbered and sealed with artist blind-stamp.
Each work is available in a limited edition of 9 across three sizes:
30x20 (image size) 34x24 inches with border, edition of 5
45x30 (image size) 49x34 inches with border, edition of 3
60x40 (image size) 64x44 inches with border, unique edition 1/1
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