Born in 1995, Daniel Sachon is a British image maker and creative director. Daniel’s multi-disciplinary approach to his practice celebrates how a narrative is created art historically; the beauty and allure of fashion, and the psychological formation of advertising campaigns designed to subliminally inform our lives.

A considered approach to composition and understanding of mis-en-scene allows Daniel to unlock our collective cultural consciousness. Daniel deconstructs fundamental elements of the image-making process to engineer work that evokes a sense of timelessness and engages the familiarity of ‘golden age’ nostalgia.

Daniel's interplay with these visual indicators points to the journey photography has taken to arrive at this point today; Photography as a medium, the image maker as the director, its role in the synergetic relationship of art and commerce, and how this has affected and continues to affect our fluid cultural consciousness.

In 2022 Daniel unveiled his latest solo exhibiton, ‘Bitches’, during London’s Frieze week, and is being developed into Daniel’s first monograph.

Daniel currently resides in Los Angeles.

Selected Press and Publications Include: i-D, LOVE, PAPER, Playboy, Schön, STYLE, Tatler UK, The British Journal of Photography, Wall Street International, Daily Mail, Hunger

Selected Clients Include: 18.01 London, Dolce & Gabbana, Fabrizio Viti, Garrard, Jacques Marie Mage, Koibird, Mimi Wade, Miss Sohee, Poster Girl, Roberta Einer, Skims, Yohji Yamamoto Eyewear, Zandra Rhodes, 

Selected Exhibitions and Galleries include:  Bitches (Solo Show), Imitate Modern 2022, The London Art Fair 2016, Very Art Space (Paris) Disruptive Innovation (Solo Show), Londonewcastle Project Space 2015, , Beautiful Crime Gallery (London)